Is it okay to sneak food into movie theaters? Have movie theaters always sold concessions? If not, when did they start? We will try to answer these questions in this article.
The early theaters did not want people to be eating snacks in their buildings because they felt it would detract from the elegant setting they were trying to create. They had lavish curtains, carpeting and upholstery and did not want anything like sticky candy to get on their furnishings. During the Great Depression, theaters started selling concessions to supplement their income. After World War II when people started staying home more to watch television, which had just been invented, concessions became an even more important part of theaters. Today, concession income is the number one revenue stream for theaters. They have to share the movie ticket revenue with distributors and the movie studios.
You may have seen signs in theaters saying you cannot bring outside food in. From some comments I saw on the CHOW website, lots of people bring in their own food anyway. One reason they do it is because they think the concession prices are way too high. Others do it because the theaters do not sell what they like to snack on. Some folks buy something at the concession stand but also bring other food to snack on. Some theaters do not mind that people bring in their own food as long as they don't leave a mess and as long as it does not bother other customers. I have not brought in my own food as I think that would be like bringing my own coffee into a Starbucks. It just doesn't quite seem ethical. I do not like paying the high prices but I do not go to that many movies. Unless it is a really good movie, I can wait for the DVD and watch it at home with my own snacks like a bowl of popcorn and a soda.
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